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Massachusetts On-Premise Retailer Sale of Beer and Wine Only with Takeout Food Information

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EFFECTIVE APRIL 3, 2020: MASSACHUSETTS ON-PREMISE RETAILER SALE OF BEER AND WITH FOOD TAKEOUT/DELIVERY

CLICK HERE TO VIEW THE OFFICIAL ADVISORY FROM  THE ALCOHOLIC BEVERAGES CONTROL COMMISION ADVISORY REGARDING ON-PREMISES LICENSEES SELLING FOR OFF-PREMISES CONSUMPTION
 

MASSACHUSETTS ON PREMISE MAY SELL WINE AND MALT BEVERAGES FOR OFF PREMISE CONSUMPTION WITH THE FOLLOWING CONDITIONS:

  • Age verification – wine and malt beverage shall not be sold to a person under 21 and delivery shall not be made without verification that the person receiving the order is 21+.

  • Packaging – wine must be sold in original sealed containers, malt beverages must be sold in sealed containers.

  • Hours – orders must be placed not later than the hour of which the establishment is licensed to sell alcohol or 12:00 midnight, whichever time is earlier.

  • Quantity Limitations – customer is limited to 192 ounces of malt beverage (16 X 12oz) or 1.5 liters of wine (2 x 750ml) per transaction.

  • Wine and malt beverage orders must be accompanied by a takeout food order by way of pickup, including curbside pickup, or delivery.


Takout Beverage Product Offering Recommendations

  • Utilize existing inventory first.  Once existing inventory is depleted, offer a focused selection to keep inventory costs down.

  • Bundle food and beverage deals – i.e. buy two entrees + bottle of wine, etc.

  • Canned wine is easily transported. 

  • Beer and Hard Seltzer – 6 pack packaging will work best for takeout and delivery. 

  • Don’t forget non alcoholic beverages!

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