Making the world smaller by making the party bigger
Introducing BACARDÍ Major Lazer LIMITED EDITION, a blend of light and dark rums that have been tropically aged 3-4 years. Major Lazer traveled to Puerto Rico to work with Maestro Manny Oliver to create a unique rum blend that expresses the flavors of the Caribbean.
Major Lazer is a trio of electronic music artists, composed of record producer Diplo, Jillionaire & Walshy Fire. Diplo founded the group in 2011. Their music spans numerous genres, mixing reggae with dancehall, reggaeton and house. The group won the 2016 Billboard Music Award (top dance/electronic song) for “Lean On”. The trifecta has 27M monthly listeners on Spotify and ranked 9th globally on the music streaming app.
BACARDÍ® & Major Lazer “Sound of Rum” Innovation
Major Lazer is the driving force behind the BACARDÍ brand's "Sound of Rum" initiative. This is an effort to foster and develop artists from the Caribbean, which is where BACARDÍ originates. Major Lazer’s first global brand collaboration features new, experiential programming that connects the Caribbean roots of BACARDÍ rum to music of today.
DJ and producer, Walshy Fire expanded, “The way Bacardi celebrates music and culture matches how we celebrate music and culture. They totally feel us when we say we want to make the world smaller by making the party bigger.”
“We are most inspired by people that are doing fun and interesting things in music, arts and culture, and Bacardi shares those similar attributes,” explained Jillionaire. “The Sound of Rum is more than music – it’s a cultural movement and a way of life that is true to us all.”
DJ and producer, Walshy Fire expanded, “The way Bacardi celebrates music and culture matches how we celebrate music and culture. They totally feel us when we say we want to make the world smaller by making the party bigger.”
“We are most inspired by people that are doing fun and interesting things in music, arts and culture, and Bacardi shares those similar attributes,” explained Jillionaire. “The Sound of Rum is more than music – it’s a cultural movement and a way of life that is true to us all.”
Tropical Storm Cocktail
1 part BACARDI® Rum Major Lazer Limited Edition
2 parts Ginger Beer
1 Lime wedge for garnish
Instruction Mix together with ice
